Alteray® Technology, Solar Tech, Wow Effect.

Alteray® is the new technology launched by the Biasiotto Group that lets materials change their color through the sunlight or UV rays. This reversible process is possible thanks to a surprising formula designed in full respect of health and the environment

Alteray® is born from the union of two words, alteration and ray, standing for an innovative technology entirely made in Italy that takes advantage of the “Wow effect” to seduce the multifaceted world of fashion, a sector today more always looking for quality features able to winning overs the consumer’s attention.

Sergio Biasiotto con Dario Fassoni
Sergio Biasiotto (on the right) with Dario Passoni

Alteray® Technology is the new start-up launched by Sergio Biasiotto, second-generation entrepreneur of the namesake Group, in collaboration with chemical professionals: after a few years of studies and research, the company has developed an extraordinary and eco-sustainable blend that lets materials changing color according to sunlight or UV rays. “Photochromic pigments – explains Sergio Biasiotto – were invented even before the eighties, but at the time they were full of toxic substances and heavy metals, and for this reason they were subsequently banned from the market.” The product developed by the patented Alteray® Technology boasts several certifications: it’s water-based, solvent-free and metal-free, and it complies with the REACH requirements (CE 1907/2006), respecting the standards meant for the items intended for zero – six months newborns.

“We started from basic colors – states Biasiotto – up to creating 90 Pantone colors: we studied the different applications on various types of materials, from fabrics to leathers, from nylon to compounds up to yarns, testing their resistance to rubbing, traction and so on. Then collaborations with companies began: the Covid-19 pandemic slowed its start, but to date we already have several samples developed both for material producers, sole manufacturers, tanneries and for some well-known designers, including the American Steve Patino who created a total look line in 2020. In short, we are reaping the first fruits of our hard work.”

Some examples of the application of Alteray® Technology on fashion products

Alteray® Technology is an extremely versatile technology. In addition to being compatible with a wide range of materials, the photochromic pigments can be applied through screen printing or airbrushing, creating molds compatible with the injection molding machines used to create objects and rubber, TPU, PU and EVA soles; it can also be used directly on cotton, silk, linen and polyester yarns. In any case, words or images are not enough to fully describe the color rendering.

Alteray® creativity does not stop there. “Alongside the photochromic colors – adds Biasiotto – we are developing a range of luminescent colors, those that are charged in sunlight and then light up in the dark, for a next-trend ‘Glow in the dark’ effect. A new line of thermosensitive colors capable of reacting according to the temperature is also being tested.”

The start-up Alteray® Technology was born as a branch of the Vicenza-based Group: “We have dedicated a part of the company to screen printing and testing laboratory where we can test the infinite potential of this technology – concludes Biasiotto. – Because our strength lies in the ability to develop customized projects, tailored to eco-friendly companies that share the dream of a completely biodegradable product.”