Azuree, a mixture of materials, new hybrid stylistic codes
An excellent result that stands out thanks to the work of the in-house designers at Azurée shoe factory, which are in constant contact with fashion trends, new styles, new colors and the use of innovative materials giving life to unique styles that stand out. The objective is to create unique styles that, after being tested in an internal prototyping workshop are showcased in the brand’s shops: in this way, collections are presented directly from the manufacturer to the store. www.azuree.fr
André Chassigneux, visionary entrepreneur, created the brand in the middle of the war and was provided with materials by the American army to meet demand. Since, the history of the company merges with that of the Côte d’Azur which has become the meeting point of international glamour. In the 1970s, with the arrival of the second generation of the Chassigneux family, the brand is an icon of the “French Riviera” style applied to shoes for elegant and feminine women.
In the 1980s, the «Cristal» styles become the best selling articles of the brand and make their first success in export which represents half the production today. The third generation, present since the millennium, carries the values on with the success that it has inherited over time.