BYMORA Behind the scenes of the new collection
A photo shoot held among the vineyards of the ancient Bonomi estate, in Franciacorta, puts in the limelight the 2020-2021 Fall/Winter collection. Her name is Anastasia, she is young, beautiful, lively. An up-and-coming Russian model that perfectly embodies the flagship qualities of the ByMora Accessories International group, an Italian brand specialized in the manufacturing of addedvalue buckles and components for the fashion industry, solutions standing out for their creativity, originality and design.
The location chosen in Coccaglio (Franciacorta, Brescia province), was the Castello Bonomi estate, named after the original liberty-style building designed at the end of the XIX century by the architect Antonio Tagliaferri. These are the ingredients of the new advertising campaign developed by the Palosco-based company, a campaign purposefully conceived to put in the limelight a collection (showcased at the upcoming Lineapelle exhibition Hall 24 – Booth B07-09) that provides true emotional details, small works of art to be worn.
A lively, eye-catching, bold, elegant, stylish line, just like the connoisseur wines produced in the area and sold worldwide. “We are proud of our brand,” stated Gianfranco jr Mora, owner of the family-run business together with his brother Battista.
“We are ready to take on market challenges, as, in our opinion, the sector features ample growth margins, as well as to put ourselves on the line. This is the only way to be competitive.” The group exports 70% of its products to the USA, Germany and Russia, and it can rely on several high-profile customers located in Hong Kong and Singapore. www.bymora.it
BY MORA ACCESSORIES INTERNATIONAL
Via Narcisi, 10 24050 PALOSCO (BG) ITALY
Tel. +39 035 4497955 – Skype bymoraufficio