FASHION WORLD TOKYO The fashion industry’s Asian hub

The ultimate showcase for Asia’s and Japan’s fashion trends, the double event encompasses the whole supply chain, while putting on display a significant number of Japanese-made collections. Japanese manufacturing has been experiencing an increasingly global success. Said trend is strongly confirmed by the data collected at Fashion World Tokyo and Fashion World Tokyo-Factory, Japan’s most prominent fashion trade show.

The fair is held twice a year at the Tokyo Big Sight and it has grown into a significant business opportunity for a growing number of international exhibitors – 976 enterprises proceeding from 39 countries/regions took part in the latest edition – as well as for buyers coming from all over the world – last October (22-24), the latter amounted to almost 20,000 attendees. The five specialized segments (womenswear, bags, footwear, menswear and jewellery) that make up Fashion Word Tokyo’s layout take place concurrently with Fashion World Tokyo-Factory, a trade show focused on textiles and sourcing, thus encompassing the whole fashion supply chain and providing a comprehensive product portfolio, a feature widely praised by Asian and overseas professionals. Worth mentioning the considerable share of exhibitors proceeding from Brazil, Germany, Korea, Mongolia, Portugal, South Africa, Taiwan, Vietnam, Bangladesh and China; on the other hand, the two special areas “European Collections” and “American Street” hosted European, US and Canadian brands.

The undisputed protagonists of the event were Japanese-made collections, that managed to arouse the interest of foreign visitors, increasingly interested not only in the exclusive creations made by local manufacturers in terms of style, shapes and materials, but also in the projects presented at the “Designers Gate” by up-and-coming designers. Equally successful was the international trend seminar: one of the highlights of the lecture was the speech of the Japanese stylist Kenzo Takada, who shared his experiences concerning the establishment and the development of the brand bearing his same name, that is, Kenzo. With regard to 2019, the upcoming editions of the exhibition will take place from March 27th to 29th and from October 2nd to 4th at the Tokyo Big Sight, the modern exhibition centre based in the city’s downtown.