Fimec gathers leather-footwear sector from March 9 to 11, 2021

Fimec 2021
The 45th Fimec (International Fair of Leather, Chemicals, Components, Machinery and Equipment for Footwear and Tanneries) already has a date to take place: March 9th, 10th and 11th, 2021, from 1 pm to 8 pm, in the Fenac pavilions, in Novo Hamburgo/RS (Brazil).

With the mote “The only one that has everything to create tomorrow”, the fair will present an increasingly sustainable leather-footwear industry, attentive to market behavior and based on the circular economy. This economic concept proposes a change in all ways of consuming, from product design to the relationship with raw materials and waste, through the practice of 5 Rs: rethinking, refusing, reducing, reusing and recycling.

From production to logistics, Fimec presents news in leathers and hides, chemicals, components, machines, technology and innovation for the entire footwear sector – being recognized as the only fair in the world that brings together the entire operation of the leather-footwear sector in one same location. As the largest fair in the sector in Latin America, for three days Fimec will bring together hundreds of exhibitors with products launches, technologies and services, in addition to thousands of qualified visitors, providing the ideal environment for prospecting and closing deals.

The fair will also offer several attractions, such as the Fimec Forum, which is already confirmed to take place on the second day of the event, March 10, bringing together panelists and the public in analyzes on Fashion, Technology and Business for the footwear industry. Another traditional attraction already confirmed is Concept Factory, a space that shows the production of footwear in real time, with the propose of presenting the visitor the applicability of technological processes and products exhibited at the event. The project is carried out by Fenac Experiências Conectam, Brazilian Institute of Leather, Footwear and Artifacts (IBTeC) and Coelho Assessoria Empresarial. The Fimec Studio, a space dedicated to think about the future of fashion, product development and consumption, will also be present in 2021. The studio will approach sustainability based on the three pillars that make up the concept: social, economic and environmental. The initiative is a realization of Fenac with Coelho Assessoria Empresarial and Studio 10.

News challenges for trade fairs

Fenac’s CEO, Marcio Jung, recalls the challenges that the new scenery brings to business fairs. “At Fenac, for example, we have a team that analyzes each situation, fair and segment to find the best way to conduct, because there is no standard solution. The face-to-face fairs will have improvements in terms of biosafety, while other fairs have the capacity to adapt well to the hybrid system, which can be virtual or physical”, he points out. Regarding the role of trade fairs to retake the market, Jung´s points out that the main tools are dialogue and knowledge. “It is essential at this moment to listen to our interlocutors – exhibitors, customers and the sector -, as they need to participate in this reconstruction to build together this new way of doing a fair”, he points out. “In addition, we must base ourselves on what we have already been doing, which is to focus on specialized content. We need to continue bringing moments of knowledge and learning at the fairs, with lectures with content that can transform people and the day to  by day  of business ”, concludes Jung.

About FIMEC 2021: the 45th Fimec (International Fair for Leather, Chemicals, Components, Machinery and Equipment for Footwear and Tanneries) is scheduled for March 9th, 10th and 11th, from 1 pm to 8 pm, in the Fenac pavilions, in Novo Hamburgo/RS (Brazil), with the mote “The only one that has everything to create tomorrow”. Follow information about the event through the website and social networks:  and