Francal 51, One of the world’s main shoe fairs

francal 51

One of the world’s main shoe fairs, Francal 51 introduces a new concept in 2019 unique and exclusive space that offers multiple experiences to the retail market, while importers find releases of great Brazilian brands to satisfy the consumers of their countries.

FRANCAL 51 International Shoe and Accessories Fashion Fair, in São Paulo, Brazil, introduces to the domestic and international markets a new experience as regards B2B fairs and confirms its lead role as the year’s major meeting for the sector of fashion footwear and accessories. The fair fosters the business of the industry and the retail market and points to new directions when it comes to technology, trends, consumer behavior and fashion.

At Francal 2019, shopkeepers find an inspiring environment and a unique and exclusive space conceived to offer the most varied experiences, digital solutions, visual merchandising premises and a wide content concerning fashion, retail trends, management, marketing, and technology.
Brazil is one of the largest shoe manufacturers in the world, totaling 7.7 thousand plants, which employ around 300 thousand people and manufacture over 900 thousand pairs of shoes every year. A considerable part of such manufacture, around 130 thousand of pairs, is exported to over 160 countries, which generates a revenue higher than US$ 1 billion (Source: Abicalçados/2017).

The fair also represents the most important Brazilian shoe event for the international market. Importers from the five continents can find the most important Brazilian brands and a wide variety of models with features that can satisfy the needs of consumers from all over the world in terms of design, quality, and volume.

In addition to hundreds of manufacturers trading their fashion shoes and accessories with the foreign market in their stands, the international buyers visiting the event are given the opportunity to explore Exporta+, a special space that gathers companies focused on export and dedicated to providing importers with a more customized space.

FRANCAL 2019 – 51st International Shoe and Accessories Fashion Fair
June 3 to 5, 2019
Time: from 10:00 am to 07:00 pm
Place: Expo Center Norte, São Paulo, Brazil
Promotion/Organization: Francal Feiras
Institutional Support: ABICALÇADOS – Brazilian Association of the Footwear Industries, ABLAC – Brazilian Association of Artifact and Footwear Store Owners, ABIACAV – Brazilian Association of the Leather Artifact and Travel Artifact Industries and SINDIFRANCA – Trade Union of the Footwear Industry of Franca
Information: +55(11) 2226-3100/
Instagram: @feirafrancal

francal 2019

Report of Francal 50

From July 16 th to 19 th , 2018, the Expo Center Norte in São Paulo hosted the 50th edition of Francal, the International Shoe and Accessories Fashion Fair – widely acknowledged as Brazil’s leading trade show dedicated to said sectors, able to bring together, under the same roof, the entire industry supply chain.

Francal Kids

Francal Kids, the exclusive exhibition area dedicated to children’s footwear and accessories hosting specialized brands and fashion shows.

As a matter of fact, thanks to its strategic scheduling, this event marks the beginning of the largest and most profitable sales season – Spring/Summer – for the domestic footwear and retail branches, while acting as the perfect showcase for the promotion, on a global scale, of Made-in-Brazil products and manufacturing. The latest edition welcomed visitors, buyers, importers and professionals from all over the world, providing them not only with an ample array of stylish collections, services and innovations, but also with a thorough overview of the main trends for the upcoming months as well as with an eclectic line-up of activities and initiatives.

Francal Talks

Francal Talks, the programme of lectures putting in the limelight the main fashion and market trends.

Great success was met by the cycle of lectures Francal Talks and forums (such as Fórum de Moda), where industry experts shared their opinions, experiences and insights concerning some of the most topical issues. Noteworthy the high turnout registered by the exclusive exhibition areas set up for the occasion: Francal E-Commerce Solution gathered 28 specialized companies and arranged also a full programme of conferences; (RE)VOLUTION Visual Merchandising put on display creative installations and functional solutions aimed at enhancing product presentation; last but not least, Francal Kids merged business, content and fashion, entirely dedicated to children’s footwear. Equally successful were the catwalk shows and the brand-new edition of the Francal Top Stylist Award. Grown into a pivotal tool for the development and economic growth of the domestic fashion industry, the trade show was organized with the support of Abicalçados and Apex-Brasil, respectively the Brazilian Footwear Industries Association and the Brazilian Trade and Investment Promotion Agency: the two bodies sponsored the VIP Buyer Project as well as the Image Project. The latter succeeded in bringing to Francal foreign journalists and trade publications proceeding from some of the most important export markets for Brazilian shoes (that is, Argentina, Colombia, Spain, Italy, Russia and the UAE): the ultimate goal was to effectively celebrate the creativity, talent and skills of local manufacturers, giving them the chance to make themselves known well beyond the national borders.

Walter Rodrigues Francal

Fórum de Moda, held by Walter Rodrigues