MakinIt positions itself as more than a marketplace. It marks a structural shift in how fashion manufacturing works. Built as a B2B infrastructure, the platform replaces opaque, fragmented interactions with transparent, data-driven processes.
Its model rests on three pillars. First, meritocratic matching, connecting brands with suppliers based on verified performance rather than networks or scale. Second, real-time production governance, offering end-to-end visibility across the manufacturing lifecycle. Third, regulatory compliance, embedding alignment with Digital Product Passport (DPP) requirements and European ESG standards directly into operations.
At the heart of the project is a reassessment of value. Small and medium- sized enterprises account for around 97 per cent of Europe’s fashion manufacturing capacity, yet their specialist expertise and reliability are rarely captured or rewarded. MakinIt makes this value visible, measurable
and financeable, enabling Makers to compete globally while giving brands access to a traceable, resilient and lower-risk supply chain.
Designed with scale in mind, MakinIt is completing its MVP and preparing for market entry. The initial focus is Italy, followed by wider European expansion, with plans to apply the same framework to other manufacturing sectors.
For founder Yasmin Naqvi, MakinIt is not simply another startup. It represents an operational reset. At a time when sustainability and resilience are no longer optional, the platform seeks to place the act of making, its people, its craft and its economic power—back at the centre of the digital economy.
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Yasmin Naqvi
