MEPHISTO, ITALY, a pivotal market
At the latest edition of Micam, the French company underlined once again the key role played by Italy in terms of corporate revenues. 2018 featured a turnover on the rise for Mephisto. Positive figures that, as per tradition, are not going to be published since it is an unlisted company.
And the 2019 prospects put in the limelight a steady growth, while new stores are set to be opened in the Far East. “From Canada to the USA, from France to Japan, our network is global,” explained the firm’s representatives, “and Italy is definitely a pivotal market for us. Currently, we are focusing our attention on Asia, especially China, Korea and Japan.” Mephisto’s footwear and accessories production is based in Europe, between France and Portugal.
The headquarters, where a team of designers takes care of all projects, is located in Sarrebourg (France); at the same time, the enterprise can rely on an in-house processing and supply chain. Mephisto is an internationally renowned multinational corporation, yet it is still a familyrun business managed by its founder, Martin Michaeli: its sales network encompasses 90 countries worldwide, featuring 18,000 stores and 900 Mephisto-Shops, and employing approximately 2,800 workers all over the world, including 700 people in France.
In 1965, thanks to the experience acquired in the USA, Martin Michaeli established in France the firm Mephisto; he then developed the so-called Mephisto “moccasin”, grown into one of the company’s best-selling products – exported initially in Germany, Austria, the Netherlands, Switzerland, and later on throughout Europe. The innovative soft-air technology is the distinctive trait of Mephisto’s footwear, conceived to ensure the utmost comfort.
Flexible, permanently elastic and incredibly soft, the soft-air midsole guarantees a perfect cushioning effect: in this way, it is possible to safeguard the joints, intervertebral discs and the spine. In 2017, Mephisto launched the new bags and widened its collection, resulting in the development of a varied, multi-faceted line comprising shopping bags, shoulder bags, clutch bags and backpacks, available in different models and sizes. All creations are handmade with top-quality calfskin, either full grain or smooth, so as to enhance their aesthetic beauty and elegance. www.mephisto.com