Tre Bi: here is the “dean” of Lineapelle

More than half a century of history and a record that is difficult to beat participating as an exhibitor in all editions of Lineapelle, since the initial location in Florence, in the Fortezza da Basso, then in Bolo- gna and now at Fiera Milano Rho, where the autumn edition was held in September: we are talking about Tre Bi from Cornuda (Treviso), a world leader in the welt production, which thanks to the strat-egies of the owners (it was founded in 1967) and the passion and skills of its craftsmen, has estab-lished itself in the fashion world as an Italian high-quality excellence. Tre Bi booth, in light of a “mar-riage” that began with the first edition, had the usual privileged location in a strategic corner.
“We have again proposed all our top-of-the-range products; – Sandra Peron, who represents the ref-erence family together with her father Saverio, with her at their booth, told us – in the end we are satisfied with this edition, at least in terms of contacts. Currently there is a widespread concern about the economic situation; there is a widespread caution feeling due to the global situation caused by the ongoing wars, primarily the one in the Middle East, which affect the whole world. In a period of generalized declining consumption, however, we continue to be positive and confident”.
“Our business strategy remains unchanged,” Mrs. Peron added, “as a company we are oriented to be ready to respond to any welt request, from the most elegant model to the classic, to sports shoes, even if it is difficult to understand the market trend. For example, young people have been using mostly sneakers for several years, but perhaps they might want to change this kind of shoes soon; the attention seems increasingly focused on sustainable footwear, which represents a market demand, even if it remains niche. Notably, people tend to repair footwear, even if sometimes it would be more convenient to buy new ones. This is a situation that didn’t happen a few years ago. The figure of the “cobbler”, who contributed to writing the history and habits of Italians in past centuries, has disappeared above all in large cities and even in small towns there are just few, compared to once. However, there are some artisans, whom I like to call Cobbler 2.0, who work on branded shoes and bags revisiting them, inserting our welts, even in an artistic way and with any customizations at the customer’s request.”
At Tre Bi booth, we even met Carlo Sammartini, head of the export sector, which represents about half of the company’s turnover: the Treviso-based company is increasingly active in many countries around the world, on all five continents, and is expanding into further new areas and states. Abso-lutely the reference market, in addition to the Italian one, is represented by England. “It’s difficult to draw up a count of the visits we had at Lineapelle,” he said, “also because, but this always happens, during the three days of the fair there was an uneven alternation of professionals who move from one pavilion to another, going from strong turnout at quiet times. However, we always had a very crowded stand, especially with people interested and curious about what was displayed in the win-dows. We are satisfied even with the interest in our products shown from foreign operators. Several of our customers arriving from abroad also came to see us during their visit to Lineapelle, one of the most important events in the world. For sure, the fair is an opportunity to meet again and discuss the latest market dynamics.”

TRE.BI – www.tre-bi.it