Alexandre Herchcovitch and Fernando Jacobucci from Mercado Livre are the latest additions to the program
The first edition of Fimec Forum: Fashion and Business is taking place alongside the 42nd edition of Fimec (International Fair of Leather, Chemical Products, Components, Machinery and Equipment for Footwear and Tanneries). The event will occur outside the regular hours of the fair – held on March 6 to 8, from 1 pm to 8 pm, at Fenac in Novo Hamburgo/RS. Lectures will be given on fashion and business in the leather-footwear sector. After announcing four speakers for the two days of the event, two more professionals are now joining the team that will bring more information and knowledge to Fimec visitors. With a career spanning more than 20 years, Alexandre Herchcovitch, a well-known figure in the fashion world, will host a Talk Show which presents a little about his career, journey and latest news.
To talk about business, the new feature will be Fernando Jacobucci, head of the Fashion category of Mercado Livre. The theme of the lecture is “The marketplace as a tool for selling more and better”.
Complete program:
March 6 – 9 am to noon
“Heritage and Creative Consistency – Is fashion no longer ephemeral?”
Luana Lanzini – Fashion Designer & Trend forecaster (Italy) – Graduated in Fashion Design and specialized in Fashion Trend Forecasting.
Luana Savadintzky – Fashion Directions (Italy) – Trend forecaster and content director of the Fashion Directions trend portal.
“Talk Show”
Alexandre Herchcovitch (Brazil) – One of the biggest names in Brazilian fashion, Herchcovitch has more than 20 years of experience in the sector. Apart from the brand that bears his name, he is currently a stylist for À La Garçonne. He has designed products in partnership with brands such as C&A, Melissa, Chilli Beans, Lupo and others, in addition to heading up the program Corre e Costura of SBT.
March 7 – 9 am to noon
Brazil X World, where are we in production terms in the world?
Julio Martini – Camuto Group (United States) – With a degree in foreign trade, Julio is currently the Chief Operating Officer of the Camuto Group. He is responsible for moving over 30 million pairs of shoes per year and has been one of the largest buyers of Brazilian footwear over the last 20 years. With years of international experience, he established one of the world’s most renowned footwear operations in China, in 2006, and from the United States he also expanded the company’s operations to other countries on different continents, such as Vietnam, Ethiopia, Dominican Republic and Portugal, always establishing innovative quality concepts, focused on the product and the value that each production cluster can add to the global footwear market.
New Balance Industrial Case
John Wilson –Vice President of Manufacturing – New Balance (United States) – At New Balance since 1971, the vice president of manufacturing has already installed new domestic and international factories and worked on improving product processes, adapting operations to the modular manufacturing model and then to small team-based cells. He is now spearheading the drive to incorporate Executional Excellence methods into these facilities. He is also responsible for various factories and annual production of eight million pairs of athletic shoes.
The marketplace as a tool for selling more and better
Fernando Jacobucci, head of the Fashion category of Mercado Livre (Brazil) – With a degree in business administration from Unisa and an executive MBA in business management from FGV, Fernando Jacobucci has worked with the Adidas Group, Privalia, Inbrands, Lacoste, Penalty and the Dass Group. He is currently the head of fashion, looking after products related to health and beauty, sports and fitness, and clothes and accessories from Mercado Livre.
*program subject to change.