GMVENEZIA, the beautiful naturalistic shots taken by the businessman Gianni Maitan are now printed on selected leathers that build up refined bags and useful travel bags, destined to be displayed in a permanent stage: the whole world.
Gianni Maitan noto fotografo naturalista appassionato di viaggi
Sharing the wonder with the world. This is the dream of Gianni Maitan, a well-known travel photographer particularly attracted by the African continent, that he captured in hundreds of spectacular photos. His desire came to life through the creation of a high-end brand of leather goods accessories on which his most beautiful shots are printed: that’s GMVENEZIA, a name conceived with his initials and his city. After winning manifold national and international competitions, having seen his own pictures published by prestigious magazines and tour guides, having released three photographic books and taken part in dozens of personal photographic exhibitions, Gianni Maitan, who’s the current CEO of the company Gemata SpA, a leading Venetian producer of low-environmental impact machinery and equipment for leather finishing, has decided to launch a permanent show to display his pictures of animals all over the world. How? By printing such images on handbags and travel bags used by hundreds of people every day.
An valuable, handy idea, which ensures a capillary visibility in any corner of the world. The adventure started at the end of December 2017, when the search for the best shots among thousands of photos stored in over 35 years of travels began: this intense step continued with the selection of the best leathers, the identification of the most suitable surface treatment for printing, the choice of the best laboratory specialized in high-resolution prints to obtain the highest quality and last but not least the search for artisans with proven record and professionalism for the product design and packaging. Gianni has discovered the perfect combination between art and fashion by expertly mixing the photography of an animal to the bag that best suits it: each creation is aimed at emphasizing and making the wearer’s personal style unique. The use of the best leathers is a must for GMVENEZIA, that employs only skins coming from adult cattle breed in free pastures and slaughtered exclusively for the production of meat for food use. This high quality leather is tanned with low environmental impact processes in Arzignano (Vicenza), through traditional techniques, and they are subjected to further treatment to guarantee the highest quality prints. This company philosophy, together with the constant controls carried out on each item, ensures a high quality standard that stands out in every creation, a distinctive trait of GMVENEZIA, which is able to make each bag a unique work of art.
From the leather choice to the subject of the picture, from the type of print and sewing to the accessories picking, all the steps are carried out in Italy, where the products are entirely handmade. Each creation, besides following the centenary tradition of the Venetian craftsmanship, which has been handed down from father to son for generations, is an innovative reproduction of an exclusive photograph signed by Gianni Maitan. The past meets the future: it is the tradition of tomorrow. Gemata calendars, featuring photographs of exotic animals used to promote the image of the namesake company, had already received widespread appreciation; Maitan hopes that this line of refined fashion accessories will have the same success: “I set up the company, registered the brand, handcrafted some prototypes and took photos with some good non-professional models. In September, the www.gmvenezia.com website is going to be ready: then we will see if these bags will be praised as some friends and experts in the sector already did.”
