PORTUGUESE SHOES, The Portuguese brands at the Micam fair more than ever The Portuguese footwear is once again in the spotlight not only for the excellent manufacturing that has won over thousands of consumers, but also for the ambitious initiatives that APICCAPS – Portuguese Association of the Footwear Industry – has made in favor of the promotion of this sector in Portugal and in the world. 
The strong presence at Micam fair in September 2018 edition – more than 90 Portuguese footwear companies are expected to attend the show – is only one of the dozens of projects that the Portuguese footwear industry is going to join in the coming months. Regarding the long-range internationalization programme, APICCAPS is making a strong investment towards two strategic markets, the United States and Japan, in order to positively reinforce the reputation of Portuguese fashion and manufacturing even beyond the Pillars of Hercules. The global appreciation of the Portuguese label, which stands out for innovation, creativity, competence and sustainability, is witnessing an increasing growth of the prestige of such a laborious and enterprising nation in a trend that seems unstoppable. www.apiccaps.pt
