On the occasion of the Milan FashionWeek SS 2019, to be held February 22-25. Coontemporarymood Woman Collection, the showcase focusing on ready-to-wear collections and accessories. opens its nineteenth edition featuring ltalian and international brands, three days of TrunkShow and over 600sqm of exhibition space meant to host buyers, trade operators and the press.
Coontemporarymood Woman Collection takes place at Tortona 32, the most vital and interessing selection & research spot of the Milan fashion district. The locations feature marked post-industrial traits and are the idea place to display the creativity, innovation and research of the collections chosen for this next edition, in a fascinating mix of fashion and design. This synergy represents the mood of the whole project.
The strong architectural and emotional impact of the location, where basic booths blend together with the building, is the perfect scenario to best enhance the collections and to guarantee the attendees an experience that goes much further than a mere ‘fair’.
Via Tortona hosts the fashion shows and some of the most important fashion events. True hub of the international fashion system, it welcomes more than 30,000 visitors during the Fashion Week.
Coontemporarymood Woman Collection is held three times a year, concurrently with the Women’s Fashion Week in February and September art Fuorisalone in April. This event is the ideal context for brands and companies willing to display their collections and carry out sales campaigns in a dynamic, vibrant and glamorous environment, with a right mix of creativity and business. lt is a communication project that promotes creativity and supports the professional growth of emerging designers, with particular attention to image and positioning.
Each edition is an ‘event’. That’s why, through the busy schedule of TrunkShow, the collections of the selected brands will come to life not only within the stands, but even on the catwalks, so to be seen by customers, buyers and guests. Starting from this year. Coontemporarymood Woman Collection is also ShowRoom, for companies that wish to continue their sales campaign after the Fashion Week.
Coontemporarymood is a project designed, promoted and coordinated by Oon – essere, comunicare