“We are FOOTure”, environmental safeguard has rapidly grown into a top priority for all industry sectors worldwide, a strategic commitment aimed at turning the world into a better, safer and cleaner place.
A trend confirmed by APICCAPS’ decision to launch the “Action Plan of the Footwear Cluster for Sustainability” – an exclusive document that will play a key role in creating a structured sectorial mindset, in addressing an ample array of related issues in an integrated manner, and in increasing the sector’s competitiveness on the international markets.
Said Action Plan is divided into three axes (that is, Planet, People and Companies), featuring twelve measures distributed over fifty actions. The goal is to turn the Portuguese footwear industry into a true leader, at the forefront when it comes to the development and implementation of cutting-edge solutions, ranging from new materials to clean technologies, from eco-friendly production processes to energy efficiency solutions, up to the improvement of the product environmental footprint. Furthermore, sustainability is the leading theme in the brand-new communication campaign called “We are the FOOTure”, a project that celebrates the roots, the tradition as well as the future-oriented attitude of Europe’s sexiest industry. www.apiccaps.pt
The ultimate footwear experience
The Portuguese Footwear Industry Immersive Experience is a unique international learning experience that provides worldwide participants with top-notch skills when it comes to the creation, development and to the prototyping of fashion footwear models.
As a matter of fact, in July 2020, for three consecutive weeks, fourteen designers, entrepreneurs and footwear technicians from all over the world will come together for an unprecedented on-site experience in a fascinating hybrid industrial and historic-cultural environment. A project that puts in the limelight the tradition, quality and competitiveness of Portuguese industry, one of the world’s most prominent footwear manufacturers.
This initiative will guarantee the opportunity to learn more about business strategies, state-of-the-art footwear materials and technologies as well as about a whole range of processing methods, from product concept and technical development, up to the finishing stages; it will also provide the perfect occasion to work together with and to share opinions, experiences ad insights with other industry professionals. www.immersiveexperience.pt