Leather Naturally has launched a website refresh, that with a new tagline, sets out its purposeful agenda. The new tag line reads ‘Global leather resource. Get the facts. Understand leather.’
Redesigned after research into the questions that consumers want the answers for, the website has a cleaner navigation and clearer content organization. A series of downloadable fact sheets makes concise, easy to understand information immediately accessible to consumers, journalists, designers and developers.
At the same time, Leather Naturally in close collaboration with the German Leather Federation is launching a German version of the website.
Debbie Burton, Director of Marketing at Pittards and member of the Leather Naturally Management Board adds ‘We are pleased that with great support from many individuals in the leather industry and a professional Leather Naturally Communications team, we have come up with this exciting new website, that will give transparent information to consumers, journalists, designers and developers.’
Andreas Meyer, Managing Director at the German Leather Federation (Verband der Deutschen Lederindustrie) adds ‘The leather industry needs to be more united when it comes to education and promotion of leather. We are therefore happy that as part of this project it is now possible to offer the interesting aspects about the beauty and sustainability of leather in German as well. It is one step, and we hope that other languages will follow’.
www.leathernaturally.org
