From 19th to 21st September at FieraMilano-Rho exhibition centre, the most important international event dedicated to leather goods and fashion accessories comes back, celebrating its 60th anniversary this year.
New collections, style and quality of leather goods, bags and accessories, return to the fair for the 120th edition of Mipel to be held in presence from September 19 to 21 in the Hall 1 of FieraMilano-Rho.
The prestigious international event, organized with the support of the Ministry of Foreign Affairs and Cooperation (MAECI), ITA- Italian TradeAgency and under the patronage of the Municipality of the city of Milan, will be presented in a renewed and creative format, even if smaller than in the past. The 120th edition, called Mipel Play, will recall the world of sport, which has made Italy dream so much in the last months, with a special setting that will reproduce an athletics track, tennis courts and basketball courts. A way to celebrate a summer of sporting triumphs for Italy as a Country and give a modern and fascinating image of the Made in Italy movement, breaking down all stereotypes. The “Play” concept therefore wants to emphasize the need to start again, to resume the game of business, the healthy international competition, just like in sports.
“Mipel continues to be a particularly valuable strategic moment for the sector: buyers and companies, especially small ones that have suffered the most from the crisis, need to compare with each other, keep up to date on new developments and trends in the sector, take inspiration, meet each other, as well as do business”, explains Franco Gabbrielli, Mipel President and continues “Organizing the fair with a physical format after a completely digital edition means giving an important signal of restart and a positive outlook to a sector that in these months has been alive and optimistic, despite the difficulties”.
General Manager Danny D’Alessandro adds: “We will have 2,500 square meters available for about 80 brands; a great demonstration of confidence in the leather goods sector with numbers that are certainly smaller than “normal” but still similar to those of last September. It will be a smaller exhibition and certainly concentrated because, lacking buyers from key countries such as China, Japan and Korea, exhibitors will focus on quality visibility, but without compromises. After all, this is a gradual rebirth that we hope will be reinforced by the vaccine campaign, ensuring a quick return to pre-Covid values.”.
#RestartTogether
Restarting together, restarting with maximum security: this is the meaning behind the hashtag #RestartTogether, launched by the most important fashion shows in September.
Mipel will take place at the same time, totally or partially, with the other main fashion fairs. In Florence, from 11st to 13th September , will open the DaTE show: an event dedicated to cutting-edge eyewear. HOMI Fashion&Jewels Exhibition, dedicated to fashion jewelry and accessories, will be held from 18th to 20th September, and from 19th to 21st September, together with Mipel, there will be MICAM Milano, the international footwear exhibition, and THEONEMILANO Special featured by MICAM Milano, the women’s haute-à-porter fair.
The cycle of September fairs will be concluded, from 22nd to 24th September, by LINEAPELLE, the international business experience of reference for leathers, materials and accessories for the fashion, luxury and design industries, where the new exhibition format MIPEL Lab will make its debut, a show dedicated to leather goods sourcing, conceived to bring together brands from all over the world with the top Italian leather manufacturers.
MIPEL DIGITAL TRADE SHOW: the digital supports the traditional
“Mipel The Digital Show” is confirmed also this year to complete the services offer designed to support the participating brands. The virtual event will start on September 9th, anticipating the beginning of the physical fair and will go with it in order to ensure maximum visibility to the exhibitors towards those international visitors who, for reasons related to the global health emergency, will not be able to participate. Thus, users will be able to place their orders, meet the participating brands virtually, view the new SS2022 collections and discover what’s new in the industry.
MISS MIPEL PROJECT
The MISS MIPEL project continues for this edition, the initiative promoted by Assopellettieri and supported by MAECI and ITA-Italian Trade Agency, born with the idea of promoting the uniqueness and value of Italian leather goods in the world. A strategic project in the field of sustainability and support to training, which consists in the creation of an iconic bag model inspired by the Fifties, which will be reinterpreted by the companies that want to join the project and then distributed worldwide.
MIPEL PROJECTS IN USA AND KOREA
The Mipel initiatives also continue on an international level with the launch of a completely new project in the USA and the confirmation of the well-established event in Korea: events that were conceived and organized thanks to the precious support of MAECI and ITA-Italian Trade Agency.
As far as the United States are concerned, Mipel, together with its precious partner Jarbo, a prestigious American retail chain dedicated to luxury products, has created the “ITALIAN HANDBAGS AND ACCESSORIES COLLECTIVE”: 13 Italian leather goods companies will be hosted from 13th to 24th September 2021 inside a showroom in New York during fashion week. American buyers, who for obvious reasons related to the pandemic, have difficulty in moving outside their borders, will be able to appreciate the collections of Italian companies and proceed quickly and safely to any orders for their stores. The project will continue with itinerant “trunk shows” that will take the products of the same leather goods companies “on tour” directly to various American stores between October and December (among the cities covered there are: Beverly Hills, Newport Beach, Seattle, Bel-levue, Portland, Palo Alto, Birmingham MI, San Francisco and Newton MA). An innovative project that combines the visibility on the B2B market (thanks to the showroom in New York) with the need to make the products available to the final consumer (thanks to the “tour” in the stores in the United States).
Some pictures of Mipel 118