The Region promoted a mission on the occasion of the two international fairs hosted at the beginning of July in the German capital. The number of exhibitors and visitors returned to pre-pandemic levels.
Many companies of the fashion and leather goods sector exhibited in Germany at the beginning of of July 2022, in Berlin, in two very important trade fairs. After the forced stop that lasted two years due to the pandemic, “Premium”, the most important business platform in Europe for women and men latest collections and “Seek”, one of the most innovative exhibitions in the world for contemporary fashion, have reopened their doors offering new opportunities and exchanges. Two appointments in the heart of Berlin Fashion Week, on the occasion of which the German capital has once again become a reference point for the international scene in terms of fashion and lifestyle.
The Marche region took part in the German mission with a delegation of 26 companies, 20 from the footwear and leather goods sectors and 6 from the clothing and fashion accessories sector, each of which exhibited with a booth offered by the Region. Important numbers reflecting the role of these segments in the market: fashion plays a big role in the Marche region, with over 6,300 companies and 37,000 employees. Over half of the sector is represented by footwear, equal to approximately 15% of regional manufacturing. There are also signs of recovery in the textile, clothing and leather goods industry: essential areas for the regional economy, which more than others have suffered the effects of the pandemic crisis. The data relating to footwear and leather goods in 2021 registered a growth of more than 10% compared to 2020, equal to 10.3% of the total export share of the region. Results regarding exports for textiles and clothing, are even better with + 14% compared to the previous year.
In the end, results have been very positive for the two trade fairs, which recorded attendance of exhibitors and visitors exceeding pre-pandemic levels, also thanks to a dense program of events, focusing on the main themes for the future of the fashion industry, like sustainability and digitization.
“The Region – declares Mirco Carloni, regional vice president and councilor for economic development – never stops supporting the relaunch of the Marche economic and manufacturing system, representing an excellence recognized internationally. On the opening day we organized a meeting with buyers, the foreign press and the representatives of the 26 Marche companies, in an area close to our location where our guests could taste typical Marche food and wine”.
Our participation in these events in Berlin – adds Carloni – represented an opportunity, especially for the footwear sector, to consolidate the presence of the Marche products on a relevant market such as the German one in difficult times of the Russian and Ukrainian markets. According to official data, in 2021 Germany represents the main country of our exports of the footwear / leather goods sector of the Marche region, with a share of the country on total exports equal to 12.9%. On the other hand, it is the second important market for the textile/ clothing sector, equal to 12.2% of the total “.
The excellence of the Marche companies was also highlighted through the promotion of the “Marche: Land of Excellence” brand, inaugurated during the Marche week at Expo Dubai 2020, with the aim of enhancing the concept of a rich territory worldwide with excellent companies in many sectors. Even the councilor Mirko Bilò in Berlin as institutional representative for the Marche Region, pointed out the importance of the communication and promotion project, which will be repeated again in other foreign exhibitions. “With this new brand – he said – we want to enhance the excellence that characterizes our Region and generate a unified identity of our territory, in order to increase the recognition and strength of the Marche products on European and world markets to affirm and confirm our international success”.
Ecco le 26 imprese marchigiane presenti come espositrici all’edizione 2022 di “Premium” e “Seek” a Berlino: Hereunder, the 26 companies which exhibited at “Premium” and “Seek” a Berlino 2022:
1. Antonelli Omar di Corridonia;
2. Atum Srl di Massa Fermana;
3. Bruno Trotti Calzature Srl di Monte Urano;
4. Calzature VF Italia Srl di Monte San Pietrangeli;
5. Calzaturificio London Sas di Monte San Giusto;
6. Calzaturificio Marino Fabiani Srl di Fermo;
7. Camerlengo Sas di Monte San Giusto;
8. Dada Srl di Grottammare;
9. Ducanero Srl di Monte San Giusto;
10. Ernesto Dolani Srl di Sant’Elpidio a Mare;
11. Falc Spa di Civitanova Marche;
12. Feleppa FV Srl di Morrovalle;
13. Fiorangelo Srl di Falerone;
14. Future Fashion Srl di Recanati;
15. King Tartufoli Srl di Civitanova Marche;
16. Lloff Srl di Montecosaro;
17. Lom Fashion Srl di Monteprandone;
18. Loriblu Spa di Porto Sant’Elpidio;
19. Mape Fashion Srl di Civitanova Marche;
20. Medori Stefano di Montegranaro;
21. Pantanetti Srl di Montegranaro;
22. Penelope Srl di Montegranaro;
23. Princes Srl di Montegranaro;
24. Secchiari International Srl di Montegranaro;
25. Wooltime Srl di Colmurano;
26. Wudawu Srl di Ascoli Piceno