Selection, research and experimentation right in the heart of the fashion district On the occasion of the Milan Fashion Week FW 2018, from September 21 st to 24 th , 2018, COONTEMPORARYMOOD, the showcase focused on ready-to-wear and accessories, will celebrated its 18 th edition by bringing together Italian as well as foreign brands, and by providing a three-day TrunkShow schedule and an exhibition amounting to more than 600 sqm. dedicated to buyers, industry professional and specialized press. Coontemporarymood takes place within Opificio31, in 31, Via Tortona, the liveliest and most interesting courtyard in Milan’s fashion district. These locations, featuring a markedly post-industrial allure, are the ideal solution to put on display the creativity, innovation and research of the collections chosen for the upcoming edition, resulting in a captivating combination of fashion and design. This synergy between fashion and design embodies the mood of the project. As a matter of fact, Coontemporarymood is held in fascinating spaces both from an emotional and from an architectural point of view. This context – with stands boasting a minimalist setting up, perfectly at a par with the location’s characteristics – is the ideal backdrop to better showcase the collections designed by the attending brands as well as to ensure to the public a visit experience that goes beyond the simple exhibition concept. FIGURES Via Tortona hosts fashion shows as well as some of the most prominent industry trade shows. Favourite destination of many personalities and professionals of the international fashion system, it is visited by more than 30,000 people during the Fashion Week. FORMAT Scheduled in September and February during the Milan Fashion Weeks and in April on the occasion of Fuorisalone, Coontemporarymood is the perfect showcase for brands and companies interested in presenting their collections and in carrying out sales campaigns in a glamorous, dynamic and lively context, ensuring the right combination between creativity and business. It’s a communication project dedicated to up-and-coming fashion stylists and designers, that aims at promoting their creativity and that supports their professional growth, while paying special attentions to brand image and placement. Each edition is an “event”. For this reason, thanks to a busy TrunkShow schedule, the collections showcased by the selected brands will be put on display not only in their respective stands, but also on the catwalk, in front of customers, buyers and guests. From now on, Coontemporarymood provides also a ShowRoom service, aimed at companies that want to keep carrying on their sales campaign even after the Fashion Week. Coontemporarymood is a project designed, promoted and coordinated by oon – essere, comunicare. www.coontemporarymood.com
