Cuoio di Toscana, a brand born 50 years ago in Florence representing style and quality of made in Italy leather, on stage at PITTI in three occasions
“With this triple participation at Pitti, both in men and in children fashion, Cuoio di Toscana aims to reaffirm its contribution to the recovery and development of one of the most historical and vital sectors of the national economy, reappearing nowadays with renewed energy and fruitful dynamism in the fashion sector worldwide and spreading the values of quality, resilience and creativity”, said Antonio Quirici, Cuoio di Toscana president. The first concerns the event of the special guest Thebe Magugu, the emerging star of South African fashion who created a set with a police station, with models wearing bold camperos and soft bags declined in a lively color palette and finished with the green and high-quality materials provided by the Cuoio di Toscana, playing the part of whistleblowers, those who have the courage to denounce prevarications and abuses of public and private power.
The second initiative saw Cuoio di Toscana imprint its logo on the soles of its iconic shoe model, redesigned for the occasion of the 100 editions of Pitti Uomo in limited edition, as a symbol of Italian manufacturing expertise.
Finally, there was the collaboration with Naturino, the leading Italian brand in the kid and junior footwear segment, at Pitti Bimbo. The sustainable leather brand signs the soles and uppers of a capsule collection of footwear sharing values such as sustainability, excellence, style and quality that become even more essential when it comes to the well-being of the little ones.
www.cuoioditoscana.it