Euro Shoes Premiere Collection, has opened in moscow.

EURO SHOES and CPM, the leading fashion exhibitions of Russia are held from February 21 to 24 at the Expocentre Fairgrounds.

EURO SHOES premiere collection, the only largest international wholesale exhibition of shoes, bags and accessories in Russia and CIS countries has started its work. The 27th edition of the EURO SHOES professional event is being held for the first time in the pavilions of the largest Moscow exhibition complex – Expocentre Fairgrounds. This is, of course, the most significant event of 2022 for all market participants. During 4 days – from February 21 to 24 the visitors will be able to place orders for new collections of shoes and accessories of the FW’22/23 season.

The winter edition of EURO SHOES is held in a unique total look format and in partnership with CPM – Collection Premiere Moscow, the international fashion and accessories exhibition. 2022 was the year of birth of a new strategic alliance of two leading exhibition projects in the fashion industry. This is the only alliance of professional fashion fairs in Russia, and it will definitely bring dividends to both exhibitors and buyers, as it provides unique opportunities for business development.

Buyers have a huge interest in the event, which was confirmed already on the first day of the event. The exhibition opened at 10 a.m. There was an unprecedented excitement at the registration, buyers and owners of shoe retail from Moscow, St. Petersburg, Yekaterinburg, Krasnodar, Sochi, Vladivostok and other cities of Russia, as well as from Belarus, Kazakhstan, Armenia, spent a very productive working day today at the stands of European and Russian shoe manufacturers and placed orders for collections of the FW’22/23 season.

Within four days, the organizers expect more than 17 thousand visitors. Twice as many visitors registered for this edition of the EURO SHOES fair through the official website as in February and August 2021.

More than 200 brands are represented at the February edition of EURO SHOES premiere collection. 74 companies from Germany, Italy, Spain, Portugal, Austria, the Netherlands, France, Finland, Turkey, Kazakhstan, Armenia and Russia present their collections of the FW’22/23 season in Moscow. After a long break, such shoe brands as Lloyd (Germany), XTI (Spain), FRANCESCO (Italy), SUAVE (Portugal), QLP (Kazakhstan), La Pinta (Turkey), VALLEY (Russia) returned to EURO SHOES. There are also many new brands still unknown on the Russian market that are presented at the fair for the first time, such as DONNA SOFT (Italy), Roberto Piraloff (Armenia), Eternal Shoes, Federico Marcetti, Kadir Okce, Harley Davidson (Turkey).

Over the next three days, buyers and owners of shoe and clothing business from Russia, Belarus, Kazakhstan and other countries will have a unique opportunity to visit the EURO SHOES exhibition, see collections of Russian and European shoes and accessories and sign lucrative contracts for the FW’22/23 season with manufacturing companies and their official distributors. The largest orders of Russian and European clothing and footwear are made only at the EURO SHOES and CPM fairs.

The partnership of two leading projects of the fashion industry met with the warm support of the participants of the shoe market.

Viktor Kunz, Director of the Caprice brand in Russia:

“Combining the forces of two significant exhibition projects for the Russian market – Euro Shoes and CPM – is certainly a very serious step. Everyone benefits from this synergy. Combining clothing and footwear offers in one exhibition space gives an additional profit for our buyers, and we, the exhibitors, get a larger flow of visitors and can count on more active sales.”

Shahin Asadov, CEO of Riker Vostok:

“The partnership with CPM has raised the status of Euro Shoes and, of course, will have a positive impact on the image of the shoe exhibition. I am sure that such synergy will attract additional customer interest, a larger number of buyers, which will positively affect the increase in orders for each participant of the exhibition and for us as well.”

Friedrich Naumann, CEO of Wortmann Vostok:

“Alliance of two leading clothing and footwear exhibitions on one site is logical in today’s difficult pandemic situation. EURO SHOES meets the challenges of time. Expocentre Fairgrounds is one of the best exhibition venues in Moscow and holding a shoe exhibition in the neighborhood of the largest CPM clothing exhibition in Russia is certainly a new stage in development, and we welcome it.”

Jacob Treskov, CEO of the international distributor SOHO-Fashion Group:

“Holding two such powerful exhibitions on the same site is undoubtedly a positive step. I am very pleased for the EURO SHOES exhibition that it was appreciated at the international level. The move of EURO SHOES to the best exhibition venue – the Expocentre Fairgrounds – is very encouraging and inspires optimism.”