Falke, a German brand renowned for the production of high-quality socks since 1895, is synonymous with comfort, durability and style. Thanks to the use of fine materials and meticulous attention to detail, Falke socks offer an impeccable fit and a feeling of well-being that lasts all day. Whether it’s sporty, elegant or casual models, Falke offers a wide range of products to satisfy every need and taste. To present its latest innovations, Falke participated for the first time in Sneakerness Milan, the event dedicated to streetwear and sneaker culture at East End Studios. At the Falke stand, visitors were able to personalize their socks with embroidered initials, words or symbols, choosing from different colors. Sneaker enthusiasts appreciated the quality of Falke products and the opportunity to make them unique with a personal touch. In addition to customization, Falke presented its range of socks, available in different lengths and textures, perfect to match any type of sneaker. From classic unisex models to the latest designs for Gen Z, there is something for all tastes and needs. At Sneakerness, an unmissable event for streetwear and sneaker culture enthusiasts, the presence of brands like Falke contribute to enriching the offer and making the experience even more complete.
At the event in Milan, we met Chiara Falke, heir to the family business that has been producing high-quality socks since 1895. We had the opportunity to talk with her about how Falke combines tradition and innovation, creating products that stand the test of time.
How was Falke born and how has it evolved over the years to establish itself as a point of reference in the sector?
“The story of Falke begins in 1895 in a small village between Düsseldorf and Köln, in northern Germany. The company grew rapidly thanks to the vision of its founder, Franz Falke, and the growing demand for quality socks. In the early 1900s, the company began using new fibers and experimenting with different production techniques, introducing the first silk stockings in the 1920s, a luxury product that helped consolidate the brand’s reputation for elegance. Over the years, the company expanded further, opening new factories and broadening its product variety, ranging from classic socks to anti-cellulite tights, to socks for outdoor shoes. After the war, Falke focused on technological innovation, introducing new machinery and materials and starting the production of sports socks. Attention to detail, high-quality materials and the constant search for new solutions made it a leader in the high-quality socks’ market, exporting all over the world. In the 2000s, Falke continued to grow by investing in new technologies and strengthening its international presence. Today, Falke is a global brand synonymous with quality, comfort and style, offering a wide selection for men, women and children. Its success story demonstrates how tradition and innovation can coexist, creating a brand able to adapt to market changes and consumer needs. Falke has achieved success thanks to the quality of materials, attention to detail, technological innovation, and design.
What are the characteristics of the new products in terms of functionality, design and comfort?
“The accurate workmanship includes flat seams to prevent irritation, reinforcements on the heel and toe to increase resistance and elastic edges for a perfect fit. The perfect fit is guaranteed by anatomical shapes, different sizes for men and women and various lengths and thicknesses. The design ranges from classic to more original models, with collections dedicated to sports, elegance and leisure. Finally, durability is ensured by resistance to wear and tear and the ability to maintain shape and color even after many washes. Our socks stand out for a series of characteristics that make them a high-quality product, appreciated all over the world. Everything is managed in-house, except design for which we rely on external partners.”
How do your products respond to the growing demand for sustainability?
“In terms of sustainability, attention often focuses on certifications as a guarantee for consumers. However, true sustainability goes beyond obtaining a certificate. While some companies adapt to specific standards just to obtain a “green” label, others integrate sustainability into their DNA, focusing on all-round quality. These companies, like Falke, believe that true sustainability lies in creating durable products, made with high-quality materials and responsible production processes. It takes many steps to produce a quality sock like ours; it’s important to remember that Falke manages production internally, guaranteeing direct control over quality in each of these steps and that products lasting a long time reduce the need to replace them frequently, minimizing the environmental impact associated with production and disposal.”
Chiara Falke
Falke Cool Kick socks are designed for ultimate comfort and performance during sports and everyday activities. Here’s what makes them cool:
• Breathability: They’re made with breathable materials that wick away moisture, keeping your feet cool and dry even during intense workouts.
• Comfort: Falke uses high-quality materials and construction techniques to ensure a comfortable fit that won’t slip or bunch up.
• Support: Cool Kick socks provide light cushioning and support where you need it most, reducing fatigue and impact on your feet.
• Style: Available in a variety of colors and styles, you can find the perfect Cool Kick socks to match your personal taste and needs.