The new Flotty collection dedicated to children makes its debut at Micam
“The trend is growing, we are going back to the pre-Covid period, registering in 2021 an increase in sales of 30% more than in the same period of 2019 both in Italy and, even more, abroad,” says Tarcisio Migliorati, Sales Manager of Fly Flot, a made-in-Italy brand leader in the comfort footwear sector. “This result is certainly due to the awareness- raising activity carried out on national networks and newspapers, but above all thanks to our company philosophy that still believes in the Italian product. Given the current skyrocketing increase in transport and raw material costs, we were able to become more competitive in terms of quality-price ratio as well as delivery timing, than those who have outsourced production.”
The company, based in Calvisano (Brescia province), has always been a promoter of effective solutions in reducing the environmental impact of both the finished product and its manufacturing process: “The choice to use recycled materials, water-based polyurethane foam (an insulating material that does not generate toxic gases), water-based paints and adhesives turned to be a winning choice, in line with new market trends. 95% of the paper used in the company is recycled. Since 2013, all the electricity consumed by the twenty-two thousand square meter plant located in Isorella has come from photovoltaic systems.”
Comfort, top-notch, durable materials, all Italian-made, new style ideas and new technologies are Fly Flot’s strengths. “We are investing in the product and human resources – continues Migliorati, – a strategy that has allowed us to boost sales as well. In response to customer needs, this year we introduced the Flotty line dedicated to boys and girls. This range is made according to the same comfort philosophy that we apply to the men’s and women’s collections: stretch materials to facilitate the fit, leather insoles for a healthy perspiration and a secure footing, patented linings, cute designs created by our young style office staff and a wide range of colors for each item. We actually met customers months ago, however Micam represents an important showcase and an essential feedback tool. The market response has been very positive and the company is already structured to grow, to increase production with an eye always keen on quality and prompt deliveries. We are just trying to make my brother Carlo’s dreams come true.”
The double-buckle slipper follows the fashion trends while boasting optimal performance in terms of flexibility, lightness, durability