Fuorisalone 2025 once again cemented Milan’s status as the global design capital, showcasing exhibitions that celebrated Italian craftsmanship and cutting-edge innovation. Three heritage brands, in particular, stood out this year, thanks to their masterful use of leather and prestigious collaborative ventures: FRAG, Poltrona Frau, and Giorgetti x Maserati.
FRAG: Timeless Leather Elegance
FRAG unveiled a collection that seamlessly blended tradition with a modern sensibility. Leather, the brand’s hallmark material, was presented in novel textures and hues, highlighting their artisanal expertise and meticulous attention to detail. Visitors were captivated by the sofas, armchairs, and decorative pieces that artfully combined comfort, functionality, and refined aesthetics, reaffirming FRAG’s knack for creating inviting, luxurious spaces.
Poltrona Frau: Where Heritage Meets Future Design
Poltrona Frau paid homage to its rich history with an exhibit that traced the brand’s pivotal moments, from iconic vintage furnishings to their latest creations. Leather, Poltrona Frau’s signature element, was the star of visually striking installations, underscoring its versatility and adaptability across diverse design styles. Collaborations with international designers yielded truly unique pieces, fusing the brand’s time-honored heritage with groundbreaking contemporary design.
Giorgetti x Maserati: A Synergy of Italian Excellence
The Giorgetti x Maserati partnership generated significant buzz, uniting two Italian powerhouses in the pursuit of luxury and sophistication. The “Maserati Grecale Giorgetti Edition” showcased at Milan Design Week 2025, perfectly illustrates how leather can elevate both automotive and interior design. The meticulous attention to detail, artisanal craftsmanship, and use of premium materials culminated in an immersive experience, seamlessly merging the elegance of Maserati automobiles with the harmonious design of Giorgetti furniture.
Fuorisalone 2025 made it abundantly clear that leather remains a premier material in the design world, one that continues to evolve and adapt to emerging trends. FRAG, Poltrona Frau, and Giorgetti x Maserati each masterfully interpreted this material, crafting exhibits that both delighted attendees and solidified Milan’s position as the undisputed design capital.