Gruppo Serafini, innovation, passion and a forward-looking attitude

The Serafini Group, a Marche-based leading company in the production of support materials and adhesive tapes for footwear, leather goods, leather clothing and the automotive industry, has an extremely positive approach, which is reflected in an unceasing increase in turnover and in a very effective expansion policy. Thanks to the passion, ambition and optimism that animate the company, the Serafini Group is now made up of eight affiliated companies and production sites in Italy, Spain, Portugal, Mexico and Colombia, and boasts a leading position in the sector, despite the growing complexity of the relationship between business and the market.
We met Roberto Elisei, Sales Manager in Italy, who passionately carries out his project, aimed at supporting the growth of the inside and outside community of the company.
We also talked to Leonardo Romoli from ARS Srl, partner of the Group, and Sergio Ugolini, Director of Ars Sutoria S.L., a Spanish company specialized in the fabrics processing, which has recently acquired a new role within the Serafini Group, becoming the company’s fifth production unit. You may read their interviews in the following pages. Thanks to its innovative vision and its constant commitment, the Serafini Group today represents an excellence of the Italian label, byword of quality, innovation and sustainability.
What have been Serafini Group’s latest developments?
“In recent years, the Serafini Group has made great progress in this area, continuing to invest not only in professional figures but also in advanced warehousing infrastructure. Recently, the company inaugurated a new vertical warehouse with a considerable investment, leading to a significant increase in the number of staff employed in the management of the warehouse itself. Thanks to the central WMS (Warehouse Management System), the new automated warehouse with trans-elevators will make it possible to maximize storage efficiency and the management of the picking process, reducing the times for preparing and processing orders and for restocking inventories. Furthermore, the installation of the WMS software will allow the warehouse to communicate with all the company activities and branches abroad, becoming an effective source of data and information for the various operators that can be analyzed in real time. We have also activated a logistics center adjacent to our headquarters in Civitanova, a great ‘lung’ destined to revolutionize the quality of the service provided to the customer, especially in such a difficult period, in which the supply chain has suffered great slowdowns due to the shortage of raw materials and the soaring cost of transporting goods in containers”.
Lineapelle represents an important appointment for your company. What are the novelties you will be presenting at the next edition?
“Lineapelle is still an unmissable event to increase visibility and contacts as well as an opportunity to see old customers again. During the event, which in our opinion is increasingly oriented towards foreign customers, we have the chance to meet representatives of overseas markets, even if in Italy we are more facilitated thanks to the presence of our agents who regularly visit our customers. The innovations that we will display mainly concern eco- sustainable materials: Serafini was one of the first companies in the sector to obtain the GRS – Global Recycle Standard certification in the textile field and among the first to introduce compounds obtained from organic waste in the manufacturing process of its products. Today we are starting to reap the first significant results in terms of business, although there is still a widespread fear that eco-sustainable materials do not offer the same performance as traditional ones.”
What were the key factors that enabled the Serafini Group to achieve a significant increase in turnover despite the difficult period we’re going through?
“The decision to triple the content of our warehouses was a very important choice for us, especially in light of the considerable investments we have made in this sector. Despite the difficult period, we decided to go against the tide and focus on satisfying needs of our clients in a significant way. This choice has led to an increase in our turnover from around EUR 10 million to EUR 15.5 million in just one year, which is a major achievement for our industry. We are also extremely proud to have achieved a similar increase in our foreign offices, such as in Mexico, where turnover rose from EUR 9 million to EUR 14 million. Despite the difficulties, we performed a real miracle. The end of the Russian-Ukrainian war will mark a new beginning for everyone, where only the most skillful will be able to play their cards successfully.”
What are the distinctive values that customers of the Serafini Group appreciate most and that the company strives to maintain in its business offers and services?
“Our company strives to be a true partner for its clients, offering dedicated services and personalized advice to meet any need. Thanks to our experience, especially in handling special partnership, we are able to solve even the most complex problems, which is one of our main strengths. We collaborate a lot with brands to offer them an incredible service and solve any problems. This allows us to evolve together with them and to constantly improve our business offers. The philosophy that guides our work is ‘better bad news than no news at all’, which means that we always want to maintain an open and constructive dialogue with our clients who feel at home with us. Our Chairman, Marco Serafini, is a great manager and a visionary. We are confident that his leadership will guide us, as it is already doing, along the right path to meet the challenges ahead.”
Let’s talk about the product…
“The Serafini Group is characterized by its continuous search for innovation and its ability to customize its products according to demand. The company constantly launches new products, which are often the sum of existing products processed in different ways. Thanks to our great experience in the production of custom-made products, we start with the raw materials and then take care of their processing, following proprietary formulas to obtain the stiffness or softness desired by the customer. We are also committed to the continuous development of new techniques, particularly in the nautical sector for which we have developed innovative reinforcements that have changed the world of sailing. The Serafini Group has become a point of reference in the sector thanks to its great ability to meet the most curious requests of its customers. The company has a real vocation for customization and innovation, and its will is to continue on this path to meet the increasingly specific needs of the market.”