Natural and casual elegance
The artist, composer and performer Dayron Ferguson, whose music is inspired by the classic African American culture, interprets the prestigious Chapal urban collection.
Jean-François Bardinon – president and creative director of Chapal – met the singer during the video shooting of “Paris est Magic” in the Parisian showroom. In this occasion, among the CHAPAL dressed artists who interpreted extraordinary looks, Dayron Ferguson seduced Jean-François Bardinon for his atypical personality and started a collaboration for this new brand. “My favorite item,” commented Dayron, “is the fire brigade uniform in an ultramodern reinterpretation. The creativity of Jean-François Bardinon and the ability of CHAPAL artisans give this garment a new life.” Chapal, a prestigious French manufacturer of leather garments, was founded in 1832 as a tannery and fur manufacturer, establishing itself as a leader in the sector for at least one hundred years. The ability to evolve over time resulted in a natural business growth that has led to the creation of prestigious leather garments made with excellent craftsmanship for the luxury market segment. Born as a tanner, Chapal stands out not only for its appeal but also for its ancient origins that allow to manage production with great skills in the whole production process, from the raw materials to the finished products.