High quality at competitive prices is the secret of Lewer’s international success as it participates in Safety Expo for the first time.
A Made in Italy shoe is a shoe with something more. We recognize this and the global market recognizes it. Lewer, led by Gennaro Scotto, Sole Director and founding partner, was started in 1987 as a small manufacturing company with the mission of making 100% Made in Italy footwear for professional use. Thanks to the strong entrepreneurial spirit and resourcefulness of its founder, the Salerno-based company has now become a fine example of a simple but efficient business, becoming a successful competitor in the vast panorama of safety footwear. We interviewed Mr Enzo Scotto, current CEO of Lewer Technical Footwear.
First time at the fair: what products are you presenting?
“For the fair, we have developed some innovative models with the latest technical fabrics, which are wear-resistant and tear-resistant. The second news is a footwear model equipped with a new sporty, aesthetically appealing sole made of polyurethane. We want to target the young people who are the future of our country, not neglecting aesthetics, which is very important today, and at the same time to quality and safety. Lewer was born as a manufacturer of technical footwear so we think and study footwear in a technological way, offering products that are ideal for any type of work. It is fundamental to know how to choose the right item based on the activity.”
Attention is not always paid to this important detail….
“And companies don’t always specify it. We have more than 120 models in our catalogue, each specifically designed for certain types of work. It is essential to go to a distributor and explain what type of work is done, because we, based on that, study and make the most suitable and safest product for that profession.”
How is the fair going?
“The fair is going great because the new shoe has been quite successful. It’s called Flex. The choice of the name is not random: we want to reach the hearts of young people with a modern language and we are succeeding. The claim is “flex it.” We ensure maximum safety and protection at work, comfort, practicality and well-being, thanks also to the materials we choose, which are exclusively Italian. We are truly 100% made in Italy.”
Lewer is a young company but with clear goals, correct?
“We have been climbing Everest for about 30 years, that is to say, the multinational giants. We defend ourselves with quality. Certainly, the concept of quality is what takes the user the longest to take in, but the moment they do, we don’t lose them. For us that is a beautiful thing. We aim for that kind of satisfaction. The satisfied customer is the one who finds a solution with us, to at least one of his problems.”
What does the future hold in your opinion?
“I hope Italy will restart in a sensible way, implementing policies to protect companies that pay Italian salaries, pay Italian taxes and produce on the territory. This is the wealth of our country. When the crisis broke out in 2008, they proposed we move to Albania, Bulgaria or Romania, but we stayed here, faithful to our workers who have a decent life thanks to us; faithful to the values of life and the Constitution. Speaking of Article One, let’s not forget what it states. This has been our know- how and our thinking for 30 years. We struggle to communicate this because today the world is more and more globalized, and unfortunately big companies where there is big consumption, look exclusively at price. Our product has unparalleled value for money, lasts longer and has more technical features.”
Do you invest heavily in research and development?
“We do all the necessary inspections to ensure tested and certified products. Before we put a product on the market, we test it at least six months because work footwear has to last at least that long. Obviously they can also last a year because some people wear them less but that is the minimum guaranteed. People who buy a work shoe that costs quite a lot of money also want to be satisfied in terms of durability. We get the greatest satisfaction from our users who have always been loyal over the years. They compliment us on how we do the work and how our footwear fits their feet and is perfect for all work environments.”
Since this is your first time in Bergamo, we can say that you are removing several pebbles from your shoes….
“Yes, and we are approaching new countries like France and Morocco. After years of being on the waiting list we finally found the right space we deserved.”
LEWER – www.lewer.it
THE IDEAL SHOE FOR EVERY JOB – Durability and quality
Research, technology, innovation are the foundations on which Lewer works in the accident prevention sector, proving to be one of the most appreciated brands at an international level. The FLEX line offers lightness and originality together with a new logo, completely renewed textures and a new cushioned sole.
LEWER – www.lewer.it