After the decision to cancel the physical edition, MIPEL, the most important international B2B event dedicated to leather goods, goes digital with a completely online event
“MIPEL The Digital Show”, starting from 23rd March (and active until mid-July), which aims to provide brands all the tools to exhibit products and tell their story, as well as to give buyers who visit the exhibition, the opportunity to talk directly with exhibitors thanks to virtual booths and ZOOM videocalls function that will always be active and also to discover the FW2021/2022 collections through 360° virtual showroom and video presentations.
Discover new brands, contact the ones well known, talk and meet directly with exhibitors through ZOOM videocalls and make business: these are the pillars that characterize the new MIPEL digital platform. Buyers will be able to visit the fair, enter in each booth, talk to the staff, ask for information, discover collections and hopefully place their orders, just like in a physical exhibition.
To inaugurate and animate the event there will be the MIPEL Digital Days: two days (23 and 24 March) dedicated to interviews, talks and webinars on the topics of greatest interest for the sector which will see the intervention of important guests and names from the fashion world and luxury; there will also be several moments of dialogue with a selection of buyers representing the main countries of interest for the export of Italian leather goods, to find out how their way of buying has changed and the difference in the reactions of the various countries, much space will be also given to presentations of companies and their collections to sector operators.
Alan Friedman
Armando Branchini
The organization of these events is entrusted to Synchronicity Media agency of Alan Friedman, well-known journalist and writer who will carry out most of the interviews, and Armando Branchini, undisputed expert in the fashion and luxury sector.
On. Manlio Di Stefano
Carlo Ferro
The first inauguration event of the “Mipel Digital Days”, on 23 March, will also see the participation of the Undersecretary of State for Foreign Affairs and International Cooperation Hon. Manlio Di Stefano and the President of ITA-Italian Trade Agency, Carlo Ferro.
www.mipelthedigitalshow.com