Business quality and good level of networking: these are the most appreciated features of the fifth edition of MOMAD Shoes, which closed its doors on March 4 th , registering over 4,000 entries, about 200 exhibitor brands and strengthening its position as an international showcase for men/women/children footwear. The closing figures of this edition and the applications to the next one, scheduled from September 7 th to 9 th concurrently with MOMAD Metropolis, confirm a growing interest for the event, also at an international level: visitors from all over the world are expected, particularly from Europe and South America. In order to encourage this trend as well as the exchanges between different countries, the buyer program, specifically set up to promote networking activities, will be held in the Summer Terrace area. The fair will host as usual fashion shows, forums, contests; however, the strategic synergy with MOMAD Metropolis will be a winning card: both shows will be held in same dates of Puericultura Madrid, an event dedicated to neonatal fashion, so as to ensure buyers a complete offer, which will range from footwear, to clothing, to children’s fashion. Moreover, according to Ifema, organizer of the event, the collaboration with the Spanish Institute of Foreign Trade (ICEX) is imminent. This agreement will allow greater consolidation of the sector in terms of international growth and market diversification. www.momad.shoes.ifema.es
Charo Izquierdo appointed as head of Fashion and Beauty events IFEMA has chosen Charo Izquierdo, currently manager of Mercedes-Benz Fashion Week Madrid, as the head of the Fashion and Beauty trade fairs and events organized by Feria Madrid throughout the year: she is taking over from Jaime de la Figuera, who will henceforth take up the role of International Expansion Manager. In the wake of her appointment, in addition to MBFWMadrid and MBFWIbiza, Charo Izquierdo will take care of MOMAD Metrópolis, MOMAD Shoes, SALON LOOK INTERNACIONAL, SALON LOOK CHILE, as well as of fairs dealing with products and services for celebrations.
