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PIP, a world leader in safety equipment, exceeded expectations at Expo Protection, achieving great success thanks to the innovation and sustainability of its products. The company, featuring brands such as PUMA® Safety, invests in R&D activities to create cutting-edge solutions, such as the MOTION PWR shoe, which combines comfort and protection. PIP has a global vision and deep market knowledge and aims to become a world leader in sustainable safety solutions, forecasting market transformations and setting new standards. We talk about it with Elia Havlicek, Sales Manager Europe ISM GmbH (part of PIP global).
What results did you achieve at Expo Protection?
“The outcomes were very positive. We exceeded our expectations, especially thanks to the interest shown by Eastern European countries. Our offer, focused on innovation and sustainability, was very successful.”
Could you explain the group’s structure and global presence?
“We are a multinational group specializing in safety equipment. Our brands, such as Puma Safety, Albatros, G-Tek e Bisley, offer a wide range of products, from footwear to gloves, and are renowned in many markets. Our strength lies in the combination of local expertise and a global vision focused on quality and safety.”
What sets your products apart from the competition?
“We invest significantly in research and development to create products that offer utmost comfort, durability and safety. Sustainability is another pillar of our strategy. For example, our new Puma Safety Motion PWR shoe offers exceptional cushioning and stability thanks to particularly innovative technology.”
How do you combine innovation with the needs of a global market?
“By merging cutting-edge technologies with deep market knowledge. By understanding our customers’ needs, we develop products that meet specific challenges and exceed expectations.”
What are your future goals?
“We aspire to become a global leader in sustainable safety solutions. We will keep on investing in research and development, enlarging our product range and strengthening our presence in key markets. We see great opportunities in emerging markets, where the demand for high-quality safety equipment is constantly growing.”
How has your background, which combines technical and commercial aspects, influenced your leadership?
“My background allows me to deeply understand our products and manufacturing processes. At the same time, my commercial skills allow me to effectively communicate the value of our products to customers and build strong partnerships. This combination is essential to drive the growth of our company.
A FOCUS ON THE PRODUCT: PUMA SAFETY MOTION PWR
The latest addition to PUMA® Safety line stands out as a significant innovation in the next-generation safety footwear sector. Thanks to the PWR.FOAM® technology, inspired by the world of running, the MOTION PWR line offers exceptional cushioning and reduced weight, without compromising safety. The heat-resistant HRO sole and the FAP®LITE anti-penetration protection guarantee comfort and protection throughout the day. Sporty design and innovative materials complete a product that combines performance and style.
Elia Havlicek, Sales Manager Europe ISM GmbH (part of PIP global)