Prato, the renowned textile city, is the heart of a cutting-edge footwear company: Pranem. With the goal of combining sustainability and innovation, making environmental responsibility its main mission, this company transforms waste materials into high-quality components. “The market’s situation is no longer the same as a year ago, when everything was growing and developing. There is a lot of caution,” said the CEO Gabriele Diddi, reflecting on the latest Lineapelle edition.
Despite the downturn in the markets, Pranem recorded an excellent turnout. Customers were focued on the Work & Safety sector, which is not affected from fashion fluctuations. While facing the complexity of the market, Pranem invests in effective communication and in research to offer new products and ideas. “We develop innovative solutions to understand customers’ needs and to tailor our products consequently.” One of Pranem’s flagship products is Fus Revolution, a fabric with a conductive barrier film, ideal for injected polyurethane and removable fussbett insoles.
“Fus Revolution has become my main product,” stated Diddi. This fabric guarantees safety and regulatory compliance, while maintaining a focus on the ecological aspect. Pranem’s materials are made with recycled fibers, thus helping to reduce waste and offering a sustainable and high-quality product. The use of recycled fibers has to be considered in terms of pre-consumer and post-consumer phases. Pranem focuses on post-consumer materials, recovering end-of-life textile products to transform them into new midsoles. This approach has a high ecological value, avoiding waste and contributing to waste reduction. Investment, research and technological innovation are fundamental for this company. The expertise in working with recycled fibers and the technological know-how allow it to create sustainable products with minimal environmental impact. “Working with these kind of fibers is not easy, but we are confident that our approach is a winning attitude over time,” Diddi continues.
To demonstrate that their sustainable products do not compromise performance, the company conducts laboratory tests and builds prototype shoes. Furthermore, contrary to common perception, their eco-sustainable products are also more economical. These initiatives will help convince customers that choosing Pranem products is valid from both an environmental and economic point of view. The dedication to environmental responsibility and innovation makes this company an inspiring model for other ones, demonstrating that industrial progress and environmental protection can go hand in hand.
