After the first acquisition and having reached a 50 million euros turnover as a Group, Rossini does not stop and aims to double its turnover within 5 years.
It all began back in 1969 with a small workshop for the production of work clothes; today Rossini is considered one of the most important players on the market which, for over fifty years, has been providing thousands of professionals with resistant and high-quality fabrics and accessories. The success of the Bergamo-based company stems from the deep knowledge of the world of work and the needs of those who, day after day, need to protect themselves and at the same time dress comfortably. Among the new products presented at the fair, Rossini displayed the 4 Ways Stretch line, designed to ensure utmost freedom of movement and resistance; the company also showcased an improvement of the SerioPlus+ line, which combines simplicity and comfort without giving up on style and wearability. The real strength of this range of products is the 100% non-shrink cotton fabric that ensures high resistance to wear and washing, giving life to garments that can last over time while keeping high performance. Marco Rossini, President and CEO, tells us the reasons for the success of the brand that keeps on climbing the top of this important market.
What feedback did you get during the event?
“We have had many visits; we are really satisfied. The fair proved again to be very dynamic and to have a considerable turnout. We are all positively surprised. Moreover, I am very proud that Safety Expo is organized right in our city.”
What were the innovations that met the most success?
“It is a very productive period for our company because we have presented several new products, so the fair was the perfect launch pad. In particular, we showcased an innovative line of work shoes called R-Generation, new both according to aesthetic features and technical contents.”
What kind of technical content?
“Its strength is comfort. The insole is built differently depending on the focal points on which the foot is placed. For example, the heel area is the softest one so to reduce blows and get more comfort; the central part, on the other hand, is more rigid because it is meant to give stability to the foot; finally there is the part on which the fingers rest, which must provide support and comfort. Therefore, each R-Generation model responds to a whole series of technical characteristics in an ideal way and satisfies the need of our customers who are increasingly focused on aesthetics. They met so much success that we are already developing four other models (including an ultralight version weighing 450 grams) which we will launch at the beginning of next year.”
What about clothing instead?
“We have enlarged our most performing line by adding a stretch version in order to give even more elasticity and comfort while moving. We have also created some models in a “light” version, therefore much more suitable for summer. To meet the needs and demands of our customers, we tried to transform a one of our best sellers into a product with an even wider range of variants, thus improving its positioning on the market.”
What do customers ask of you most today?
“Taking safety as an essential function for granted, today we work a lot on comfort, breathability, sustainability and on aesthetics, because we are increasingly winking at the world of sport and trekking. The latest addition to the Rossini family is a product called Rainold, elasticized in 4 directions and extremely resistant. Today we spend over a third of our time at work, so having comfortable clothing is essential.”
ROSSINI – www.rossini1969.it