Innovation and sustainability meet. Selasti is revolutionizing the footwear industry with eco-friendly materials and an eye on the future
For over fifty years, Selasti has been a byword for innovation in the EVA compound sector. With an integrated production chain and a constant focus on research and development, the company is able to offer customized and cutting-edge solutions to meet the needs of the most demanding customers.
“Our strategic priority is environmental sustainability. We have anticipated market trends, focusing our efforts on the development of innovative green solutions” says Stefano Tanini Alessandri, CEO of Selasti.
The company’s commitment to a more sustainable future results in ambitious projects such as Natural Side, a line of eco- conscious materials obtained from renewable sources such as sugar cane and recycled EVA. In addition to these, there are recent experiments on innovative raw materials derived from sunflower and corn. “Our new materials’ performance is as high as that of traditional materials, significantly reducing the environmental impact of our production process” explains Tanini. “Our differentiation strategy is based on innovation and sustainability, which allow us to offer unique solutions on the market.” To achieve these goals, the Florentine company has invested significantly in R&D activities, dedicating significative resources to the development of new materials and more sustainable production processes. “Working on these new materials has required constant commitment on multiple side, including the financial one, and a deep knowledge of chemical processes” emphasizes Tanini.
Selasti’s approach is to always be one step ahead, anticipating market needs and offering innovative solutions. “It is essential to be proactive and look to the future” concludes Tanini. With an eye to the future and a constant commitment to research, the company offers cutting-edge solutions that meet the needs of a market that is increasingly attentive to the environmental impact; as a matter of fact, Selasti has always shown that it is possible to combine innovation and sustainability in the footwear sector.
SELASTI – www.selasti.it
Stefano Tanini Alessandri, CEO of Selasti, at the latest edition of Lineapelle
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