August 22 edition was one of the most successful editions with optimistic buyers. For the majority of the retailers, the platform represents the end of the season’s orders, but this edition was characterized by strong business with new customers.
The retail landscape in the high-value and fashionable segment that Supreme Women&Men embodies is changing. A new generation of retailers is growing up. These are not necessarily located in the big cities, but mainly in smaller towns and cities and place a strong emphasis on individuality and personal interaction.
Without doubt, the topic Made in Europe, which is practiced by the majority of the exhibitors, plays a very important role for the traders. individual retailers.
Sustainability and quality are set as selection criteria for the product ranges.
Aline Müller-Schade, Managing Director of The Supreme Group: “The change in the retail landscape is clearly noticeable. It is not working the way it used to. The new generation of retailers is positioning themselves quite differently. We are pleased that so many new retailers have found their way to Munich.”
THE SUPREME GROUP – the company
Founded in June 2007 with originally two order shows, the family-run The Supreme Group currently is responsible for eleven trade shows, international brands and agencies.
The Supreme Group has al-ways been committed to protecting the environment and corporate social responsibility.