To innovate while keeping the traditional values intact: the brand is ready to take on the challenges set by the international market, by providing creations that merge craftsmanship, experimentation and the unique Italian taste. A tribute to the passion, commitment and to the great success of a family that, for over forty years, has been designing and manufacturing luxury sandals for the high-end fashion market. 
The best way to pay homage to the amazing career of Luciano Tesorone, founder of the company, was to choose his surname as the new brand’s name. Tesorone is an all-Italian enterprise established in 1975, that, thanks to its well-established know-how and creativity, has managed to won over the heart of customers and fashion lovers worldwide. After the generational turnover between Luciano and his sons Pier Paolo and Fabio, the firm headquartered in Naples has invested significant resources in order to effectively revamp the brand’s image while implementing several initiatives, starting with a new logo and packaging, up to innovative marketing strategies, customized ad campaign for both traditional and social media, as well as to a more efficient customer care service. Special attention is also paid to the expansion of the sales and retail network, as confirmed by the opening, in 2017, of an exclusive flagship store at the Naples International Airport – the other shops based in renowned locations such as Porto Rotondo, Southampton-NY, Malibu-CA e Palm Beach-FL. Flat sandals, jewel sandals, heeled sandals: this is the core business of Tesorone that, season after season, designs collections that perfectly combine the strength of the family heritage with the desire to innovate – handmade models, manufactured with the finest materials, featuring simple and essential lines as well as contemporary, glamorous details, including metal inserts, precious stones, appliqués and colours. The final result is an ample range of creations conceived to effectively meet the needs of modern and dynamic woman, on the lookout for one-of-a-kind, elegant accessories, able to convey her personality and emotions. Standing firm with the one’s roots based in the past, and ready for the future: this is the corporate philosophy embodied by Tesorone, a brand that has become a byword for Italian creativity and taste. www.tesorone.it
September 2018 MICAM Hall 3 – Stand Q09 COONTEMPORARYMOOD
