Coats Footwear: personalization and sustainability meet in digital printing.
Coats Footwear, despite a challenging market environment, has never stopped investing in R&D, offering increasingly innovative and sustainable solutions, as shown by the new RXV series, or “a ground- breaking composite material made from recycled wood and GRS- certified. Its outstanding thermoformable properties make it ideal for creating intricately shaped products, such as bags and high-end accessories. Thanks to its lightness and strength, the RXV series offers a more sustainable and high-performance alternative to traditional materials, without affecting the quality and durability of the finished product,” explains Claudio Assenza, director of Lifestyle Italia division. Another of the most interesting innovations is the ProWeave jacquard fabric, originally developed for the running world and now also used in the luxury sector. “Originally developed for the safety sector, Jacquard ProWeave fabric has shown incredible versatility, finding application in a wide range of sectors, from running to luxury,” Assenza continues. “Thanks to this technology, it is possible to create customized, lightweight and breathable products with the highest quality finishes.”
Another frontier is digital printing with artificial intelligence. “The use of this type of printing allows us to embrace an increasingly sustainable approach to manufacturing; by eliminating the waste associated with creating samples and producing large amounts of excess material, we are helping to reduce our environmental impact. In addition, this innovative technology allows us to create unique and complex designs directly on the upper, giving designers unprecedented creative freedom.”
COATS – www.coats.com