Danese, innovation attracts the market

At Tanning Tech in Milan, the Danese Group displayed the latest innovations in its range under the brand of the parent company and of the other brands. Positive results at the 2023 Fair

“Right from the morning of the first day we recorded an incredible crowd, it was impossible to follow all those who visited our stand on the other two days, it was even difficult to find a moment to have a glass of water or a coffee.” These are the words of Maurizio Danese, owner of the group of the namesake company, based in Arzignano (Vicenza), describing what happened at the stand of the company, which as in previous years also included other brands, acquired over the years, such as Calati, ZipCut and Carm, Aircom and Hector Martinez – the latter two distributed worldwide. After celebrating 30 years of history at the previous edition, the latest innovations of the whole cluster of brands were launched on the market this year as well, confirming how the development activities, also of the various R&D departments, continues to move forward with great fervor, in order to guarantee customers more innovations and more technologically high-performance products, capable of responding to market demands. “As the parent company,” Maurizio pointed out, “we presented two important new products, emphasized with large posters on the stand: the compacting machine for emery powder and the fleshing machine with increased power. Under the brand Calati, we brought the new analogue thickness gauge, which we are sure will be a great success, while under the Aircom brand we displayed the entire range of low-pressure spray guns, those that optimize spraying to reduce maintenance as well as environmental impact. Lastly, under the Carm brand, we presented our three types of paper, white, red and tarpaulin, which keep on achieving great success both in Italy and abroad.”
The results of the trade fair were excellent. “It went well beyond expectations, we knew that compared to previous editions there would be a greater turnout, especially from foreign operators, who had been missing in previous editions, partly held back by Covid. There was an increase but, as far as we were concerned, we did not think it would be to that extent.”
In terms of turnover and orders, the Danese group is set to end the year on a positive note. “Indicatively we are in line with 2022, which had been a strong growth year. This year we should close with an increase in sales, on the profitability there is no doubt: in the second half of the year the costs have decreased, perhaps we will be able to compensate for what happened at the beginning of the year, but the situation also internationally remains turbulent, so to have an accurate picture of the accounts it is necessary to close the 2023 budget and then make a complete analysis. However, in view of 2024 we are confident, we wish that this positive trend, understood as a long recovery in post-Covid, gives hope for a year of growth, but a lot will depend on how fashion embraces leather. We depend a lot on fashion and on the “sentiment” that especially concerns automotive and furniture. Particularly in the automotive sector, the future is uncertain. It is true that more and more vehicles are on the roads, but some car brands, even prestigious ones, are giving up on leather upholstery. There are non-European brands whose luxury models do not even use leather, while some of the European ones only use high-end leather.”

www.danese.srl
www.calati.online
www.ezipcut.com
www.carm.global

Mubin Gafuri, Maurizio e Matteo Danese