The company, based in Santa Croce sull’Arno (Pisa) presented its latest news at the July edition of ProssimaPelle.
Daniele Marinai
The owner Daniele Marinai states: “We keep on pursuing the R&D”. “As trade exhibitions and fairs have been almost completely canceled, a large part of the market became visual, so it is essential to popping on camera.” This is the strategy of Daniele Marinai, owner of KEMAS®, founded in 2007 but laying its roots on over 60 years of experience in the sector of chemical products for tanning.
The attitude of the Tuscan company, one of the protagonists last July of the 2020 edition of ProssimaPelle, has always been to offer an exclusive and personalized service to the companies that produce highly fashionable leather. KEMAS®, constantly in search for new processes while respecting people and the surrounding environment, is able to assist customers both during the entire production process and in the creation of samples of colors and articles. The MIWAX® in-drum process, developed in laboratory, let leathers to be very natural, featuring an aggressive, sporty and elegant look. Starting from mineral-tanned leathers, the MIWAX® in-drum lets leather be very similar to the classic vegetabletanned, Sego-greased one, but boasting higher characteristics. “The visual world, both paper and digital, – Marinai pointed out during the event – will be a channel on which to invest in the coming years. At this moment, physical contacts with fashion companies have greatly reduced and virtual consultations have increased. Being present right from the first steps of the drum process, we do contribute creating a product with a beautiful hand and greater softness; as potential customers cannot physically touch the hides, the risk is that the product could be not properly perceived. So that’s why the visual aspect is essential. We enhance colors, shades and other details; we have also developed a series of exceptional fluorescent leathers that have a great visual impact.
The ability to “pop on camera” will entice the potential customer to purchase a certain product, as only the eyes can make the difference. Even if the summer was characterized by the reopening of the Italian tanning companies, the foreign markets are still all closed. Only Germany and Northern Europe, which, however, affect the turnover marginally, on average of around 3%, are timidly restarting. “We wanted to attend ProssimaPelle – concluded the owner of KEMAS® – as it represented the first international event in the sector after the long stop. The economic phase that awaits us will not be easy to manage, given that the pandemic is widespread all over the world, so we will have to get used to little demand in the coming months. To stay competitive, we will have to offer more and more products that are rich in innovation and that are attractive. There is going to be some work still but it will be more limited, and we are sure that companies like ours, those that keep on investing in R&D, will recovery first.” www.kemas.eu