From the mix of inspirations, materials and colours emerges a daily behaviour. A way to make one’s own route. The philosophy of this adventure is quite simple : Stay on the tracks ? Follow the rules ? Why not. Provided that there is no way, one can erase his own character, even in his professional environment. A crucial and subtle balance. Dior, Hermes, Lanvin, Kenzo… Frédéric Robert could have continued working with such prestigious Parisian fashion houses, but he decided to fulfill a dream. His dream. Launching his own collection. It is not an accident that “ME.LAND” are shoes designed for men of today. The young designer is part of them. He “walks” with desire and passion. He walks a lot by the way, both literally and figuratively. The artist draws his inspirations from his extensive professional knowledge and vast experience, his numerous travels and his daily life in Montmartre, Paris. It is true that his footwear reflects his character but like all well made shoes by Italian craftsmen, each man can agree with them and find his own. With comfort and elegance. www.melandofficiel.com