Attention to the environment and customer service are the core of Serafini’s strategies. The Marche-based group invests in new products and new logistics solutions
“Work is going on; fashion brands are always looking for products with higher and more sustainable performance. Products with reduced environmental impact are no longer just a passing trend but a real need of the market and Serafini is at the forefront in this sector, we have a team of technicians with specific skills in this field who are able to anticipate customer requests,” says Marco Serafini. “Also, this year we will attend the Lineapelle fair, an unmissable event to increase visibility and contacts as well as an opportunity to see old customers again. The innovations mainly concern eco-sustainable materials: Serafini was one of the first companies in the sector to obtain the GRS – Global Recycle Standard textile certification and among the first to introduce compounds obtained from organic waste in the manufacturing process of its products. “Today we are starting to get the first significant results in terms of business, but there is still a widespread fear that eco-sustainable materials do not offer the same performance as traditional ones.”
The Group, leader in the production of reinforcements and adhesive tapes for different sectors, including footwear, leather goods and clothing, managed to face this difficult period, registering an important overall increase.
In 2020, during the health emergency, Serafini had reconverted a part of the production lines for the development of standard-compliant materials for the manufacture of high-tech personal protective equipment. “The speed in taking up the new challenge was crucial in being able to continue working and investing in innovation.
This sector has allowed us to inaugurate a new line of coating products specially designed for foam materials intended for upholstery and the comfort sector.
We are building a new high-bay warehouse, destined to revolutionize the quality of the service provided to the customer, especially at a time like this during which the supply chain has suffered severe slowdowns due to the shortage of raw materials and soaring costs of transporting goods in containers.” Thanks to the central information system WMS (Warehouse Management System), the new automated warehouse equipped with stacker cranes will maximize storage efficiency and picking process management, reducing the time for preparation and fulfillment of orders as well as for the supply of stocks.
Furthermore, the installation of the WMS software will let the warehouse communicate with all company divisions and branches abroad (the Group includes eight affiliated companies and three production sites in Italy, Mexico and Portugal), becoming an effective source of data and information that can be analyzed in real time.
Marco Serafini with his daughter Kelly
The Group headquartered in Civitanova Marche has been experiencing a global success, a trend confirmed by its organization structure, the latter featuring eight subsidiaries and three production facilities based in Italy, Mexico and Portugal, as well as a worldwide sales and distribution network