A wave of premium and luxury brands is invading the Supreme Women&Men trade fairs in Düsseldorf and Munich, the stage for the new trends of the next season.
In Düsseldorf, the KWS location on Kaiserswerther Straße is transformed into an exclusive showcase for names such as A|X Armani Exchange, Missoni Accessoires, Isabelle Blanche and Max Mara, alongside emerging brands such as Vanessa Baroni, Pamela Henson and Senses, The Label.
Munich responds with an equally prestigious selection of new entries: Allude, Emu Australia, Sam Edelman and Hemisphere, to name a few. Both cities offer a complete overview of the leading collections and innovations in the sector.
Over 1200 brands in total animate the two fairs, with Düsseldorf hosting around 450 and Munich exceeding 800. The KWS in Düsseldorf confirms its position as an international attraction, with buyers from the Middle East, Canada, USA and Eastern Europe, while Munich consolidates its role as a reference point for the markets of Germany, Austria, Northern Italy and Switzerland.
The Supreme Group, organizer of the event, focuses on new faces, innovative collections and a lively exchange between operators. In Düsseldorf, the “TW connect@Supreme Women&Men” event organized by TextilWirtschaft is also back.
Supreme Women&Men is once again an unmissable event for the fashion world, a unique opportunity to discover the latest trends, forge new partnerships and define the industry’s innovation standards.
“The return to the exhibition space is essential,” says Aline Müller-Schade, Managing Partner of The Supreme Group. “Companies feel the need to get out of their comfort zone, to compare themselves and to be physically present. Our ordering platforms have sold out in record time, demonstrating how direct contact and emotional experience are crucial in this sector”.
